Profile

Dr Gabriel Koueni

Entrepreneur, executive mentor and creator of GoPlAn, supporting African family businesses as they prepare governance, succession and continuity beyond the founder.

GoPlAnAfrica
Founder & CEO of Brand & Consumers, Media Target, SDA and Otenticity
Chairman of MediaReach OMD Cameroon
Creator of the GoPlAn model and future digital solution
Doctorate in Business Administration, University of Montpellier

Experience

Three decades building brands, teams and business systems.

1994 - Present

Founder & Chief Executive Officer

Brand & Consumers | Media Target | SDA | Otenticity

Strategic advisory, regional brand communication and multidisciplinary team leadership across Central Africa.

2010 - Present

Chairman

MediaReach OMD Cameroon

Regional media strategies, international partnerships and communication solutions for African markets.

2025 - Present

Creator

GoPlAn Model & Digital Solution

A governance, succession planning and anticipation framework for the transmission of African family businesses.

Expertise

Where entrepreneurial experience meets transmission strategy.

Dr Koueni works at the intersection of African business continuity, family governance, brand strategy and executive leadership.

African family-business transmission

Supporting founders, successors and African family stakeholders as they prepare continuity before tension becomes crisis.

Governance & succession

Structuring roles, decision principles, succession scenarios and alignment between family and enterprise.

Brand & market strategy

Advising local and international brands on positioning, communication and market expansion in Central Africa.

Executive mentoring

Supporting entrepreneurs and leaders in strategic clarity, leadership posture and long-term business discipline.

Engagement formats for founders, boards and African family teams.

Strategic advisoryFounder sessionsAfrican family workshopsBoard-level facilitationTraining & conferencesGoPlAn diagnostics
280+integrated campaigns designed and implemented.
5Central African countries served through strategic advisory.
GoPlAnmodel for African family-business transmission and long-term sustainability.
Doualabase of entrepreneurial work and regional engagement.

Education

Research grounded in entrepreneurial reality.

  • Doctorate in Business Administration, University of Montpellier
  • Master of Research in Management Sciences, ESSEC Douala
  • Higher Diploma in Business and Management Techniques, ESSEC Douala
  • Baccalaureate G2, Technical High School of Douala
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